Women's Lab Diamond Jewelry Premium affordable luxury diamond jewelry for those of us who believe you shouldn't choose between affordability, morality and quality. Previous page La Joya Jewelry was born out of a free spirit and a radical thought. You shouldn't have to choose between affordability, morality and quality. The problem was simple but the solution was difficult. How can we make heirloom quality, world-class designs that are responsibly sourced and affordable to those who feel the same way we do? For us, the answer was clear. We will not compromise on sourcing, design, affordability or service. Are you with us? Hot Sale from La Joya Visit the Store How did we get our start? La Joya Jewelry has been family owned and operated for over 3 generations dating back to the early 1960's. What problem are we solving? No one would want to have jewelry with a diamond that comes at a great cost to humanity, the environment and their wallet. If you are like us and looking for affordable luxury that's guilt-free, we'd love to have you. Are Lab Grown Diamonds Real Diamonds? Short answer- Hell Yes! Advances in science have made it possible to create diamonds that share the same physical, chemical and optical characteristics of natural diamonds in a lab. Next page