Would you like your paintings to have more visual appeal? More "punch"? No matter what medium you are working in, you can create paintings that are interesting to your viewer, and here popular painter and instructor Tony Couch shows you how.There are only a few simple principles of design and those principles are the foundation of any successful painting. Tony Couch shows you how to apply these principles to your paintings, virtually guaranteeing that your painting will be successful. Once you begin to understand and use the principles taught in this book, you can deliberately and consciously build them into your paintings. You'll learn to make your work interesting through color harmony, repetition, balance and dominance, but at the same time create visual appeal through variety, contrast, gradation and alternation.Because Tony Couch reduces design to a few rules applied to a limited number of elements, you'll find his ideas easy to remember. And because there are so many paintings included here that illustrate these principles, you can see how they work in practice.After applying the lessons taught here to your own painting, you'll find that every painting you do will have more visual appeal - and lots of "punch."